Most ecommerce founders don’t have a growth problem. They have a clarity problem.

We read the numbers behind your business, find what’s limiting profitable scale, and hand you a plan that actually moves them. The Profit Clarity Sprint, 12 weeks, built for ecommerce brands.

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Assess · Diagnose · DirectBrisbane + ChristchurchBrands $1M – $5M+Operator-led8 – 12 week sprintsNZ & AUMargin over vanityModels, not frameworksAssess · Diagnose · DirectBrisbane + ChristchurchBrands $1M – $5M+Operator-led8 – 12 week sprintsNZ & AUMargin over vanityModels, not frameworks

eCom advisory trusted by founders building real businesses

You know there is more growth.You just can’t see where.

An ecommerce business is a machine. You put money in, it generates money out.

Marketing is the engine, its job is to produce assets (ads, funnels, offers) that return more than they cost.

The business is what scales that process profitably.

Sounds abstract, but it stops being abstract the moment you turn it into numbers. Once every part of the machine has a number attached to it, your decisions get obvious. You stop debating and start fixing.

Scaling is just doing more of what works and less of what doesn’t. The hard part is knowing which is which.

The way you figure that out is by modeling the business end to end, understanding what each number actually means, and fixing the parts of the model that are broken before you pour more money in.

We help you get to the point where scale is a matter of execution and time.

See How It Works

You’re already askingthe right questions.

We help you answer them, with evidence pulled from your own numbers, not generic benchmarks or opinion.

  1. What is our real LTV?
  2. What CAC can we actually afford?
  3. Can this business scale profitably?
  4. Are our margins strong enough to grow?
  5. Will cash flow break if we push harder?
  6. What is the next biggest lever?
  7. What should we stop focusing on for now?

By the end of the sprint, every one of these has a number behind it.

We partner with businesses with real revenue and real product.

We work with brands across the full revenue spectrum. We know what each stage needs, and how to fit into yours so the work actually pays off.

$1M

You need the playbook to reach $3–5M.

Roughly 20% margin, around $200k profit, inventory eating your cash, no real team yet.
Our role
We help you run the playbook, or mentor your first hire to run it for you.
$2–4M

You know the priorities. You need the time and second brain.

Real traction, real customer base. Decisions are getting harder and the time to think is gone.
Our role
We join you to help make the calls, because we can see the whole picture, and you can’t afford to get it wrong.
$5M+

You have a team. You want the numbers to run it.

Real team, real traction, real complexity. What’s missing is one clean quantified view.
Our role
We support your team on scaling the numbers, systemising the operation, and running it properly.

Case studies.

25×Revenue growth, 24 months

The Brothers Green

Inherited a vertically integrated declining brand. Built a multi-market, multi-channel machine across NZ, AU and wholesale.

Conversion rate
1.7% → 5.3%
New customers
60,000+

“Engineered for profit, not just growth.”

+72%Revenue, four months

Furmoo

Scaled revenue 72% in four months while ad spend nearly doubled. The P&L stayed intact.

Profit dollars
$29k → $50k/mo
Margin held
9%+

“Profit grew with revenue, not behind it.”

+55%Orders vs Black Friday

OLOE

Their first month with us beat their previous Black Friday. At full price. Profitable from week one.

First month revenue
A$83.8k
Headroom on safe CAC
2×

“Clarity on the unit economics unlocked the spend.”

149%Of profit target, Q3

FITAZ

Started end of Q2. The first full quarter was an all-time record, on revenue and profit, with less ad spend.

Ad spend / Revenue
−20% / +15%
ARR saved through efficiency
~$1.1M

“From steady-state to all-time high in one quarter.”

Apply For Sprint

Most advisors sell you a product, a framework, a course, a system packaged to work for everyone.

You don't need a generic solution.

Your problem is specific to your business.

You need someone who works within your business from first principles, based on evidence.

Three phases.One clear answer.

A measured, evidence-led path from “something is off” to a plan you can actually run. The three phases stand on their own and build on one another.

01PhaseAssess
Assess the truth.
We pull the data and build a true picture of how the business works today, revenue structure, variable and fixed costs, contribution margin, AOV, repeat behaviour, LTV, CAC, and cash. Everything in one place, properly modelled.
Outcome
A clear view of your business economics, delivered as proper spreadsheet reporting you can open any day.
02PhaseDiagnose
Diagnose the cause.
We analyse what the Assess phase revealed and find what is actually holding back profitable growth, margins, repeat, CAC, cash, or structural issues hiding in the data. Cause, not symptom.
Outcome
You know exactly what is limiting the business, and why - backed by evidence from your own numbers.
03PhaseDirect
Direct the work.
We translate the diagnosis into specific actions, which levers to pull, what success looks like in the numbers, and what it will take to execute. Then we stay with you through the work.
Outcome
Clarity, priorities, and someone on your side while you run the plan.

What we believeabout the work.

Evidence

Evidence over opinion.

Every recommendation is tied to a number in your business. If we cannot show you the maths behind a call, we do not make the call.

Principles

First principles, not playbooks.

We do not map your business onto a template. We model it from the ground up, because no two brands have the same bottleneck in the same place.

Clarity

Clarity, direction, confidence.

Founders do not need more information. You need clarity, direction, and a second thought on the hard calls, so you can move quickly instead of second-guessing.

Deliverables

Every sprint, a deliverable in your hands.

We work in self-contained sprints. Each ends with a deliverable that's yours, no matter what comes next. No black boxes, no dependency, no being held hostage by the engagement.

Who you areworking with.

An engineer with the analytical rigour to model your business honestly, and a CMO with the operating experience to know what the numbers actually mean when you are running a brand.

Luka
Luka
Analysis & systems

Ex-Amazon software engineer and consultant to 7-8 figure businesses. Experienced in modelling, measurement and systemising businesses behind the scale.

Brisbane, AU
zoricl.ioLinkedIn
James
James
Operations & Marketing

CMO at an eCommerce brand doing $1m per month. Brings the operator's view, what actually moves in a DTC business, and what doesn't, once the theory meets the P&L.

Christchurch, NZ
jamesroux.coLinkedIn

A conversationabout the business.

The Profit Clarity Sprint is a fixed-fee diagnostic for eCommerce founders doing $1M–$5M+. Tell us a bit about your business, we’ll come back within one business day.

  1. 01
    Submit the form
    Takes 90 seconds.
  2. 02
    We review fit
    We'll reach out with next steps.
  3. 03
    30-minute call
    We get to know each other.
  4. 04
    Proposal
    The work, the timing, the fee. If we're both in.
Apply
Phone

We respond within one business day. Your details stay between us.

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